Thursday, December 19, 2013

The Growth Hacker's Dilemma: Process vs. Tactics

The Growth Hacker's Dilemma: Process vs. Tactics: "Question - Why do visitors leave our registration flow after the first page?
Hypothesis - They might be leaving because page two has too many form fields present and this scares them away.
Prediction - If we have more registration pages, but less form fields on each page, then our completed registrations will increase in statistically significant ways that could not be the product of chance."

'via Blog this'

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